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A Black male model wearing a dark plaid zip-up coat poses with arms crossed against a dense green evergreen hedge.

Ferrari Ferrari Pre-Fall Digital Campaign 26 2026

Associated creatives

Tags

Description

A male model stands with arms crossed against a dense backdrop of dark green foliage for the Ferrari Pre-Fall digital campaign. He wears an oversized, dark plaid zip-up coat with matching trousers designed by Rocco Iannone. Diffused lighting creates a moody, low-contrast atmosphere across the textured fabrics and greenery.

Style

Editorial, Vertical, Moody

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Off-Black (40%)

Background

Garden

Context

Advertising Campaign