BrandFerrari
ProjectFall 2024 Ad Campaign

Ferrari Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait from the Ferrari Fall 2024 ad campaign was photographed by Willy Vanderperre with creative direction by Rocco Iannone. A model stands full-length in a tailored dark grey double-breasted suit, trousers, and dark shoes, accessorized with sunglasses and a small clutch. The lighting is direct and high-contrast, creating stark highlights on the glossy surfaces of the clothing and accessories. The subject is positioned against a dark, reflective backdrop with vertical red accents, creating a moody and cinematic atmosphere.
Style
Editorial, Vertical, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Designer Fashion
Color
Charcoal (80%)
Jet Black (20%)
Background
Black Seamless
Context
Advertising Campaign

