Ferragamo "Legends, Reimagined" Spring 2026 Ad Campaign 2026

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A top-down studio shot features a Ferragamo crossbody sling backpack crafted from dark embossed monogram leather. The bag displays a central vertical blue textured leather strap secured with a metallic silver Gancini-inspired clasp over the front flap pocket. Positioned centrally against a deep slate background, directional lighting casts a defined shadow to the left, accentuating the leather grain and hardware detailing. Creative direction for the Spring 2026 Legends, Reimagined campaign is led by Maximilian Davis.