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Brand
Ferragamo
Project"Legends, Reimagined" Spring 2026 Ad Campaign
José Mourinho wearing a dark brown leather jacket and matching trousers seated on a wooden stool against a white seamless backdrop.

Ferragamo "Legends, Reimagined" Spring 2026 Ad Campaign 2026

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
José Mourinho
José MourinhoModel

Tags

jose mourinhojose mourinho seatedman seated on stoolman with arms crossedbrown leather jacketleather jacketbrown trousersblack dress shoes

Description

Football manager José Mourinho poses seated on a high wooden stool against an even white studio seamless background for the Ferragamo 'Legends, Reimagined' Spring 2026 advertising campaign under Creative Director Maximilian Davis. He wears a dark espresso brown leather and suede zip-up jacket over a white collared shirt, paired with tailored dark brown trousers and polished black leather dress shoes. His arms are folded across his chest with a focused, composed gaze directed straight into the lens. The full-length vertical shot features diffused studio lighting and clean, high-contrast separation from the neutral white backdrop.