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BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
A man in a white piped pajama shirt and matching trousers holds a Ferragamo branded canvas tote bag while lying on a sandy surface.

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

man lying

Description

A male model is reclined against a soft, sculptural background with a textured, sandy aesthetic. He is dressed in a crisp white pajama-style shirt and matching trousers, both accented with fine black piping along the edges. He wears dark rectangular sunglasses and holds a Ferragamo canvas tote bag with bold black branding. The scene is lit with clean, soft light, highlighting the smooth fabric of the clothing. The composition is intimate and refined, emphasizing the minimalist luxury of the Ferragamo collection. The neutral palette creates a subtle contrast with the dark sunglasses and bag details.

Style

Editorial, Lifestyle, Vertical

Techniques

Natural light

Industries

Luxury Fashion Houses