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ProjectMamma Baguette Ad Campaign
Black leather Fendi Baguette handbag resting on the rear trunk of a vintage blue car with a custom JADE license plate.

Mamma Baguette Ad Campaign 2025

Associated creatives

Antonio Moscogiuri
Antonio MoscogiuriCreative Director
Scandebergs
ScandebergsPhotographer and Director
Peter Bishop
Peter BishopDirector of Photography
Laura Oughton
Laura OughtonExecutive Producer
Alice Kasinather-Jones
Alice Kasinather-JonesProducer
Jade Thirlwall
Jade ThirlwallTalent
Zack Tate
Zack TateStylist
Isaac Poleon
Isaac PoleonHair
Sophia Sinot
Sophia SinotMakeup
Angel My Linh
Angel My LinhManicurist
Thomas Bird
Thomas BirdSet Designer
Benjamin Jonsson
Benjamin JonssonMovement Director
Amber Grace Dixon
Amber Grace DixonBTS Photographer
Rosco
RoscoProduction

Tags

black leather handbagblack handbagleather handbagfendi handbagbaguette handbagblack bagfendi bag

Description

This image for the Fendi Mamma Baguette ad campaign features a black leather handbag with gold hardware resting atop the glossy trunk of a vintage blue car. A smaller white accessory charm hangs alongside it, near the edge of the boot lid. Below, a custom white license plate reads JADE, positioned directly above two round red taillights. The lighting creates subtle highlights across the curved metal surfaces, emphasizing the rich textures and deep blue colour grading of the scene.

Style

Horizontal, Commercial, Warm, Clean

Industries

Bags & Accessories

Color

Jet Black (50%)
Pure White (50%)

Background

Garage

Context

Advertising Campaign