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  • ·Fan Harder advertising campaign photography by Joseph Cultice
Group of four people in blue sports apparel walking forward against a white background with red Fan Harder text

Joseph Cultice, Photographer, Los Angeles

Associated creatives

Joseph Cultice
Joseph CulticePhotographer

Tags

group of four people in blue apparelfour people in bluepeople in blue apparelblack woman in blue suitblack womanwoman in blue suitsports fan in blue jerseysports fanfan in blue jersey

Description

This advertising campaign image features a group of four diverse individuals walking forward against a clean, plain white seamless background. The central figure is a Black woman wearing a bright blue blazer, matching trousers, and blue high heels, striding purposefully toward the camera. Flanking her are three other individuals in blue athletic apparel and fan gear, including jerseys, bucket hats, and face paint. Prominent red typography on the right side spells out the phrase Fan Harder, accompanied by smaller USA Today Sports+ branding and app store icons. The lighting is bright and even, casting soft shadows beneath the subjects.

Style

Horizontal, Commercial, Clean

Industries

Broadcast & TV Networks

Color

Royal Blue (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign