ProjectThe NEW Double Wear

The NEW Double Wear 2026
Associated creatives
Tags
Description
This portrait for the Estee Lauder project The NEW Double Wear features a Black woman wearing a white top against a neutral backdrop. The composition is captured with soft, even studio lighting that highlights her features and expression. Photographer Lachlan Bailey directs the campaign imagery with a clean, polished finish. The shot emphasizes cosmetic detail and minimalist commercial framing.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light
Industries
Cosmetics
Color
Pure White (100%)
Background
Grey Seamless
Context
Advertising Campaign


