BrandEstée Lauder
ProjectThe NEW Double Wear

Estée Lauder The NEW Double Wear 2026
Associated creatives
Tags
Description
This portrait for Estée Lauder's The NEW Double Wear campaign features actor Daisy Edgar-Jones posed against a clean white seamless background. Photographed by Lachlan Bailey with creative direction by Bryan Vargas and styling by Sean Spellman, the image highlights polished beauty art direction. Hair styling was provided by Cervando Maldonado and Hos Hounkpatin, with makeup by Romy Soleimani, casting by Anita Bitton, and manicures by Naomi Yasuda. The composition uses soft studio lighting to accentuate natural textures and a minimalist commercial aesthetic.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light, Beauty Light
Industries
Skincare
Color
Pure White (50%)
Espresso (50%)
Background
White Seamless
Context
Advertising Campaign


