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Emily Ratajkowski posing in a monogram jacket while holding a matching tote bag against a patterned backdrop.

Gucci Gucci 2026 Bag Campaign 2026

Associated creatives

Tags

Description

Model Emily Ratajkowski stars in the Gucci 2026 Bag Campaign photographed by Mert & Marcus. She wears an oversized padded jacket and matching trousers featuring the signature GG monogram print, paired with a matching tote bag detailed with the brand's iconic green and red web stripe. The entire background is seamlessly lined with the identical monogram pattern, creating an immersive, layered visual aesthetic. Bold white Gucci typography is overlaid across the center of the frame.

Style

Vertical, Commercial, Maximalist, Graphic

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Beige (80%)

Background

Typographic

Context

Advertising Campaign