Brand Identity 2017

Description

This flat lay composition presents a collection of overlapping round cardboard coasters created for the East Village Sydney brand identity project. Designed by The Colour Club, the arrangement features a curated palette of rich burgundy, muted pink, and terracotta tones with tactile paper textures. Various coasters display curved typographic branding and geometric line patterns arranged in a dense, overlapping stack. Soft, even lighting accentuates the matte finish and fibrous quality of the paper stock.

Style

Horizontal, Commercial, Earthy, Matte, Tactile

Techniques

Typography

Color

Background

Paper Texture

Context

Advertising Campaign, Catalogue