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Minimalist directional signage on a white wall pointing to Athletic Club L2 and Terrace Bar L3 for East Village Sydney

Brand Identity 2017

Associated creatives

Description

This image presents clean minimalist wayfinding signage designed by The Colour Club for the East Village Sydney brand identity project. Black serif typography and an upward directional arrow are centred on a smooth white wall, indicating directions to the Athletic Club on level two and the Terrace Bar on level three. The composition highlights geometric lines with a contrasting dark lower section and neutral lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography

Context

Website / Web