Dylan Collard, Photographer, London

Description

This nighttime advertising photograph by Dylan Collard depicts a man standing outside a brightly lit pharmacy exterior, holding his hand to his ear with a concerned expression. The storefront features glowing cyan signage reading "THIS EARACHE IS GETTING WORSE PHARMACY" alongside an illuminated green pharmacy cross sign. Inside the shop, shelves are stocked with various healthcare products visible through the large glass windows and double doors. The building exterior is constructed from dark brickwork, illuminated by overhead lighting that casts a realistic nighttime atmosphere. Branding elements from the UK government and NHS appear in the upper corners of the frame.

Style

Vertical, Commercial, Gritty

Techniques

Low-key / chiaroscuro

Industries

Public Awareness

Color

Background

Retail Storefront

Context

Advertising Campaign