Dove Why2K? 2025

Description

This video project titled Why2K for Dove, produced by Razorfish, explores the cultural legacy of the Y2K era on body image and mental health. The sequence opens with nostalgic visual artifacts featuring a pink flip phone and Y2K messaging before transitioning into contemporary footage of diverse young women sharing moments outdoors in an urban setting. The framing features vertical mobile-first video composition with vintage digital text overlays and soft color grading. The narrative reflects on cultural shifts across decades, contrasting archival aesthetics with authentic modern portraiture.