DMEXCO Brand Identity 2019

Description

A motion-blurred foreground shows multiple commuters walking briskly past a clean, tiled interior wall. Centered on the wall is a graphic event poster featuring bold typography that reads SEE YOU IN 2020 alongside geometric color blocks in red and blue. The composition employs a long exposure effect that creates streaked motion trails across the lower portion of the frame while keeping the background wall and poster sharp. Bright, even lighting illuminates the architectural setting, highlighting the stark contrast between the static poster design and the fluid motion of the pedestrians.

Style

Horizontal, Commercial, playful, Clean

Techniques

Long exposure, Natural light

Industries

Apps & Digital Platforms

Color

Background

Concrete Texture

Context

Advertising Campaign