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  • ·Shadow Runners Video Campaign for Distance
Brand
Distance
ProjectShadow Runners

Pop, Photographer, Sydney

Associated creatives

BETC Paris
BETC ParisAgency / Creative
POP
POPProduction
POP
POPMusic / Sound

Tags

distance running campaigndistance running videoshadow runners projectrunning app trend video

Description

Shadow Runners is a commercial video campaign created for Distance by agency BETC Paris. The video opens with typography against a dark background discussing running app trends, followed by atmospheric nighttime scenes outside apartment buildings and stairwells. Runners check smartphones and fitness watches before heading out into wet city streets. The project features French narration discussing running culture with gritty low-light visuals.

Style

Horizontal, Cinematic, Gritty

Industries

Sportswear

Context

Advertising Campaign, Brand Film / Corporate Video