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BrandDior
ProjectD-Journey Spring 2025 Ad Campaign
Three women in a studio setting with clothing racks and sketch boards, styling a black skirt and monogram handbag.

Dior D-Journey Spring 2025 Ad Campaign 2025

Associated creatives

Maria Grazia Chiuri
Maria Grazia ChiuriDior Creative Director
Benjamin Vu
Benjamin VuFilmmaker
Marili Andre
Marili AndrePhotographer
Rosamund Pike
Rosamund PikeModels
Sonam Kapoor
Sonam KapoorModels
Zheng Qinwen
Zheng QinwenModels
Camille Cottin
Camille CottinModels
Deva Cassel
Deva CasselModels
and Anyier Anei
and Anyier AneiModels

Tags

three women in studiothree womenwomen in studioblack skirtmonogram handbagblack handbaghandbagfashion campaign shoot

Description

This behind-the-scenes editorial image captures a fitting session for the Dior D-Journey Spring 2025 ad campaign. Three women are posed in a studio environment framed by rolling clothing racks and display boards filled with fashion sketches. The central model stands wearing a black cut-out long-sleeve top, a structured black midi skirt with white stripe detailing, and patterned sneakers, while holding a black leather shoulder bag. A stylist kneels adjusting her outfit on the left, and another crew member assists on the right with a monogram handbag. The blue-toned backdrop and wooden flooring complete the polished commercial setup.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

Showroom

Context

Backstage / Behind the Scenes