Diesel Holiday 2023 Ad Campaign 2023

Description

Part of the Diesel Holiday 2023 advertising campaign photographed by Reto Schmid under the creative direction of Glenn Martens and art direction by Christopher Simmonds. The composition depicts a campy suburban garden scene with a shirtless man wearing black denim shorts and a red Santa hat holding hedge shears against a green shrub. Standing on the adjacent brick steps, an older man in a charcoal suit and textured knitwear crosses his arms with a stern expression. Circular and rectangular catalog-style graphic insets spotlight a grey knit beanie and a model pushing a red lawnmower, accompanied by kitsch holiday text overlays.

Style

Humorous, Vertical, Commercial, Graphic, Retro

Techniques

Collage

Industries

Designer Fashion

Color

Background

House

Context

Advertising Campaign