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BrandDiesel
ProjectHoliday 2023 Ad Campaign
Delivery scene for Diesel featuring people holding packages outside a stone house

Diesel Holiday 2023 Ad Campaign 2023

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Reto Schmid
Reto SchmidPhotographer
Peachy Boy
Peachy BoyModels
David James
David JamesModels
K
KModels
Yanaca M
Yanaca MModels
Babymorocco
BabymoroccoModels
Deto Black
Deto BlackModels
Rebecca Moore
Rebecca MooreModels
and Slag Wars
and Slag WarsModels

Tags

three people delivering packagedelivery scenepeople delivering packagedelivery personperson in santa hatmodel in black leather dress

Description

This image for the Diesel Holiday 2023 ad campaign, photographed by Reto Schmid with art direction by Christopher Simmonds, captures a humorous delivery scene at a residential doorway. Three models are featured outdoors on a tiled porch framed by stone walls, with a decorated Christmas tree visible in the corner. In the central narrative, a courier in a dark jacket holds a delivery clipboard while handing a large cardboard package to a model wearing a Santa hat, black leather dress, and tall black boots. Another model stands in the doorway wearing a denim jacket and jeans while holding a quilted black shoulder bag with a chain strap. Graphic text overlays read 'XXXL PACKAGE DELIVERED' at the top and 'DING DONG' at the bottom alongside illustrated yellow bells. Inset circular and rectangular picture-in-picture frames highlight product details of the black quilted handbag against the stone wall.

Style

Humorous, Vertical, Commercial, 1980s, Retro

Techniques

Natural light

Industries

Luxury Fashion Houses

Event

New Year's Eve, Christmas

Color

Jet Black (50%)
Crimson (30%)
Beige (20%)

Background

House

Context

Advertising Campaign