Dick's Sporting Goods CALIA Inspire: "There's Beauty in the Burn" 2026

Description

This dynamic campaign video for Dick's Sporting Goods titled Calia Inspire: "There's Beauty in the Burn" captures a diverse group of women engaged in high-intensity workouts inside a sunlit gym. The footage showcases various athletic routines, including strength training with dumbbells, pull-ups, box jumps, and treadmill running. Natural light streams through large windows, illuminating the focused expressions and physical effort of the participants. The video features music and sound supervision by Squeak E Clean Studios and Michael Gross, with Big Boss Vette credited as an artist.