Design Sweden Brand Identity 2017

Description

This project features a brand identity printed brochure for Design Sweden, showcasing clean typographic layouts and folded panel structures. Two distinct leaflet configurations are displayed side by side against a neutral grey background with soft directional shadows. The left panel features prominent black bold typography reading Join us now above Design Sweden 1957 onwards on a bright yellow backdrop. The right panel displays the word Free in black type on a white background with detailed organizational text arranged in columns. The layout emphasizes strong typography, high-contrast colour blocking, and clean graphic design principles.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Apps & Digital Platforms

Color

Background

Grey Seamless

Context

Advertising Campaign