BrandDesign Sweden
ProjectBrand Identity

Design Sweden Brand Identity 2017
Associated creatives
Tags
Description
An open annual report brochure rests flat on a light grey surface, revealing a bold red inner cover and white pages. The left page features black typography reading Annual Report 2015/2016, while the right page displays a black card showcasing the Design Sweden logo evolution and text hierarchy. The minimalist editorial layout is captured from a top-down perspective, emphasizing clean typography and strong contrast between red, black, and white elements.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Pure White (50%)
Crimson (30%)
Jet Black (20%)
Background
Grey Seamless
Context
Editorial