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Brand
Desafía
ProjectBrand Identity
Two Desafía branded cards against a grey background, one bright red with text and one white with an illustration of a person with binoculars.

Desafía Brand Identity 2019

Associated creatives

Folch
FolchGraphic Design

Tags

brand identity collateralbrand identitystationery designillustrated event cardevent card

Description

A graphic design showcase for Desafía's brand identity, created by Folch. The layout features two vertical stationery cards set against a neutral grey backdrop. The left card is dominated by a vibrant red field with clean white and black typography detailing the Tel Aviv startup program. The right card is white, containing event logistics alongside a stylized flat-vector illustration of a person with blue hair and a patterned shirt holding binoculars.

Style

Vertical, Clean, Graphic

Techniques

Typography, Vector

Industries

Apps & Digital Platforms

Color

Scarlet (50%)
Pure White (40%)

Background

Sports Venue, Solid Colour

Context

Advertising Campaign