Brand
ProjectBrand Identity

Desafía Brand Identity 2019
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Description
A graphic design showcase for Desafía's brand identity, created by Folch. The layout features two vertical stationery cards set against a neutral grey backdrop. The left card is dominated by a vibrant red field with clean white and black typography detailing the Tel Aviv startup program. The right card is white, containing event logistics alongside a stylized flat-vector illustration of a person with blue hair and a patterned shirt holding binoculars.