BrandDesafía
ProjectBrand Identity

Desafía Brand Identity 2019
Associated creatives
Tags
Description
This graphic design illustration created by Folch for the Desafáa brand identity depicts a group of four stylized figures huddled together to capture a selfie. The characters are rendered with clean vector lines and flat, bold color blocks, featuring distinct clothing patterns including green polka dots and solid primary colors. One figure holds a selfie stick extended outward with a smartphone attached at the end. The figures are arranged in a tight cluster against a neutral grey background, embodying a modern graphic art style.
Style
Artistic, Horizontal, Clean, Minimalist, Graphic
Techniques
Vector
Color
Royal Blue (40%)
Forest Green (30%)
Crimson (30%)
Background
Grey Seamless
Context
Advertising Campaign