Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This behind-the-scenes image captures a commercial video shoot on an advanced virtual production stage for the David Yurman x SCAD Holiday 2023 ad campaign. In the center, a male and female model stand on a raised platform covered in artificial snow, holding hands against a large curved LED screen displaying a dramatic cloudy sky. Crew members operate professional camera gear, lighting equipment, and special effects machinery across the soundstage. A red ladder and a white bench sit on the raised wooden decking, which is dusted with artificial snow. The overhead rig holds a suspended camera crane and multiple studio lights.
Style
Horizontal, Commercial, Clean
Techniques
Green screen / chroma key
Industries
Bags & Accessories
Background
Virtual Production Background
Context
Backstage / Behind the Scenes