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  • ·David Yurman Holiday 2023 Campaign Snow Editorial
BrandDavid Yurman x SCAD
ProjectHoliday 2023 Ad Campaign
Model wearing a white dress seated on snow-covered ground with flakes in her hair for David Yurman

David Yurman x SCAD Holiday 2023 Ad Campaign 2023

Associated creatives

Maya Stepper
Maya StepperModels
Laurence Coke
Laurence CokeModels
and Ken T
and Ken TModels
George Cortina
George CortinaStylist
Stefan Beckman
Stefan BeckmanSet Designer

Tags

woman in white dresswhite dresswoman seated on snowmodel in whitewoman sitting

Description

This image is part of the Holiday 2023 Ad Campaign for David Yurman x SCAD. It features a model with long hair dusted with artificial snow flakes, wearing a long-sleeved white dress. The subject is seated on a textured, snow-covered studio set designed by Stefan Beckman, creating a winter landscape effect. The lighting is soft and diffuse, highlighting the sheen of the fabric and the gold bracelet on the model's wrist. The composition uses a high-angle perspective looking down at the subject.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Jewellery

Color

Pure White (80%)
Gold (20%)

Background

Snowfield

Context

Advertising Campaign