Dana Gallagher, Photographer, New York

Description

An advertising campaign photograph by Dana Gallagher captures a serene poolside patio scene on a bright, partly cloudy day. A woman with dark curly hair sits reclined in a lounge chair, her feet up on a low wicker coffee table while she reads a broadsheet newspaper. The wooden deck is furnished with a modern white outdoor sofa featuring a patterned throw blanket and rust-colored bolster pillow, a matching ottoman with brown stripes, and a large wicker coffee table holding small ceramic dishes and drinks. An orange side table stands nearby alongside a green and white patio umbrella bearing a Sunbrella logo in the upper right corner. Tall ornamental grasses line the edge of a swimming pool in the background, opening out to a body of water under a wide sky filled with soft, white clouds.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Context

Advertising Campaign, Out of Home (OOH)