Brand
ProjectSummer 25 NH Campaign
Kyye, Hair Stylist, Sydney
Associated creatives
Tags
Description
This image from the Cotton On Summer 25 NH Campaign was photographed by Simon Lekias, with makeup by Aimie Fiebig and hair styling by Kyye. The vertical shot features a group of four models relaxing outdoors in a beach environment under natural lighting. Foreground and midground subjects wear casual summer apparel including patterned resort shirts, denim shorts, and knit bikinis, alongside accessories like a fresh coconut. The composition captures a relaxed seasonal mood with warm natural skin tones and sun-kissed textures.
Style
Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Background
Sandy Beach
Context
Advertising Campaign