Coors Light Chillboards 2022

Description

This documentary-style video project titled Chillboards for Coors Light explores the rising challenge of extreme urban heat in cities like Miami. Produced by HELLO with agency DDB Worldwide, the video opens with a sunrise over palm trees, transitions to heavy traffic, and features interviews with local officials such as Jane Gilbert, Chief Heat Officer for Miami-Dade County. Aerial footage illustrates urban layouts, apartment complexes, and dark roofs that absorb intense heat. The cinematography combines natural light exterior shots with observational documentary sequences, highlighting environmental conditions.