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Brand
Coach
ProjectSpring 2026 Ad Campaign
Storm Reid wearing a denim jacket and pleated plaid skirt holding a brown leather shoulder bag outdoors in a park.

Coach Spring 2026 Ad Campaign 2026

Associated creatives

Stuart Vevers
Stuart VeversCoach Creative Director
Marcus Ibanez
Marcus IbanezDirector
Elaine Constantine
Elaine ConstantinePhotographer
Patrick Golan
Patrick GolanDirector of Photography
New—Land
New—LandProduction Company
Elle Fanning
Elle FanningModels
Storm Reid
Storm ReidModels
Paige Bueckers
Paige BueckersModels
SOYEON
SOYEONModels
Lilas
LilasModels
and Shan Yichun
and Shan YichunModels
Olivier Rizzo
Olivier RizzoStylist
Holly Blakely and Chaewon Kim
Holly Blakely and Chaewon KimChoreographers
Paul Sadot
Paul SadotMovement Director
Jenda Alcorn
Jenda AlcornHair
Jazmyn Hobdy
Jazmyn HobdyHair
Hayley Logan
Hayley LoganHair
Zhao Wenzhi
Zhao WenzhiHair
Chun A Ram
Chun A RamHair
and Oh Ji Hye
and Oh Ji HyeHair
Erin Ayanian Monroe
Erin Ayanian MonroeMakeup
Pauly Blanch
Pauly BlanchMakeup
Kenneth Soh
Kenneth SohMakeup
Xue BingBing
Xue BingBingMakeup
Kim Haemin
Kim HaeminMakeup
and Moon Ji-Won
and Moon Ji-WonMakeup
Chiara Ballisai
Chiara BallisaiManicurist
Emily Rose Lansley
Emily Rose LansleyManicurist
Kim Jin Sol
Kim Jin SolManicurist
and Moon Ji-Won
and Moon Ji-WonManicurist
Samantha McMillen
Samantha McMillenStylist
Jason Bolden
Jason BoldenStylist
Rebecca Grice
Rebecca GriceStylist
Kim Young Man
Kim Young ManStylist
and Keita Sasaki
and Keita SasakiStylist
Composed and performed by Jean-Marc Yee
Composed and performed by Jean-Marc Yee
represented by String and Tins Limited
represented by String and Tins Limited
Forsman & Bodenfors
Forsman & BodenforsCreative Agency
Mandai Loop  
Mandai Loop  Creative Strategy

Tags

Storm ReidStorm Reid walkingwoman wearing denim jacketdenim jacketpleated plaid skirtplaid skirtbrown leather shoulder bagleather shoulder bagshoulder bag

Description

This image from the Coach Spring 2026 ad campaign features Storm Reid walking through a lush green park. She wears a light wash denim jacket over a brown turtleneck, paired with a pleated plaid skirt and a brown leather shoulder bag carrying the signature Coach clasp. Her braided hair falls over her shoulder as she glances back toward the camera with a gentle expression. The outdoor setting is filled with mature trees and a manicured lawn under a bright sky, captured with natural daylight.