BrandCoach
ProjectSpring 2026 Ad Campaign
Coach Spring 2026 Ad Campaign 2026
Associated creatives
Stuart VeversCoach Creative Director
Marcus IbanezDirector
Elaine ConstantinePhotographer
Patrick GolanDirector of Photography
New—LandProduction Company
Elle FanningModels
Storm ReidModels
Paige BueckersModels
SOYEONModels
LilasModels
and Shan YichunModels
Olivier RizzoStylist
Holly Blakely and Chaewon KimChoreographers
Paul SadotMovement Director
Jenda AlcornHair
Jazmyn HobdyHair
Hayley LoganHair
Zhao WenzhiHair
Chun A RamHair
and Oh Ji HyeHair
Erin Ayanian MonroeMakeup
Pauly BlanchMakeup
Kenneth SohMakeup
Xue BingBingMakeup
Kim HaeminMakeup
and Moon Ji-WonMakeup
Chiara BallisaiManicurist
Emily Rose LansleyManicurist
Kim Jin SolManicurist
and Moon Ji-WonManicurist
Samantha McMillenStylist
Jason BoldenStylist
Rebecca GriceStylist
Kim Young ManStylist
and Keita SasakiStylist
Composed and performed by Jean-Marc Yee
represented by String and Tins Limited
Forsman & BodenforsCreative Agency
Mandai Loop Creative Strategy
Tags
Description
This portrait for the Coach Spring 2026 ad campaign features a woman posing inside a library flanked by tall wooden bookshelves filled with books. She wears a long, sheer light green dress adorned with scattered dark and light heart-shaped appliqués, layered over a light top, and a dark scarf around her neck. A brown leather bucket shoulder bag hangs from her shoulder, complementing the warm, natural lighting that illuminates the interior space and the outdoor view visible through the background window.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Sage (50%)
Caramel (30%)
Jet Black (20%)
Background
Library
Context
Advertising Campaign