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Brand
Coach
ProjectSpring 2026 Ad Campaign
Woman holding an open book and brown leather shoulder bag outdoors in a public square with modern skyscrapers.

Coach Spring 2026 Ad Campaign 2026

Associated creatives

Stuart Vevers
Stuart VeversCoach Creative Director
Marcus Ibanez
Marcus IbanezDirector
Elaine Constantine
Elaine ConstantinePhotographer
Patrick Golan
Patrick GolanDirector of Photography
New—Land
New—LandProduction Company
Elle Fanning
Elle FanningModels
Storm Reid
Storm ReidModels
Paige Bueckers
Paige BueckersModels
SOYEON
SOYEONModels
Lilas
LilasModels
and Shan Yichun
and Shan YichunModels
Olivier Rizzo
Olivier RizzoStylist
Holly Blakely and Chaewon Kim
Holly Blakely and Chaewon KimChoreographers
Paul Sadot
Paul SadotMovement Director
Jenda Alcorn
Jenda AlcornHair
Jazmyn Hobdy
Jazmyn HobdyHair
Hayley Logan
Hayley LoganHair
Zhao Wenzhi
Zhao WenzhiHair
Chun A Ram
Chun A RamHair
and Oh Ji Hye
and Oh Ji HyeHair
Erin Ayanian Monroe
Erin Ayanian MonroeMakeup
Pauly Blanch
Pauly BlanchMakeup
Kenneth Soh
Kenneth SohMakeup
Xue BingBing
Xue BingBingMakeup
Kim Haemin
Kim HaeminMakeup
and Moon Ji-Won
and Moon Ji-WonMakeup
Chiara Ballisai
Chiara BallisaiManicurist
Emily Rose Lansley
Emily Rose LansleyManicurist
Kim Jin Sol
Kim Jin SolManicurist
and Moon Ji-Won
and Moon Ji-WonManicurist
Samantha McMillen
Samantha McMillenStylist
Jason Bolden
Jason BoldenStylist
Rebecca Grice
Rebecca GriceStylist
Kim Young Man
Kim Young ManStylist
and Keita Sasaki
and Keita SasakiStylist
Composed and performed by Jean-Marc Yee
Composed and performed by Jean-Marc Yee
represented by String and Tins Limited
represented by String and Tins Limited
Forsman & Bodenfors
Forsman & BodenforsCreative Agency
Mandai Loop  
Mandai Loop  Creative Strategy

Tags

woman holding book and shoulder bagwoman holding bookwoman holding shoulder bagbrown leather shoulder bagleather shoulder bagshoulder bagopen booktan sweaterbrown skirt

Description

A woman stands outdoors in a public square holding an open book and a brown leather shoulder bag featuring a prominent metallic clasp for the Coach Spring 2026 ad campaign. She wears a textured tan sweater and a matching brown skirt, smiling slightly toward the camera. In the background, modern skyscrapers rise behind mature green trees and a wide paved plaza under a clear blue sky. Natural daylight illuminates the scene, casting soft shadows across the ground.