BrandCoach
ProjectSpring 2026 Ad Campaign
Coach Spring 2026 Ad Campaign 2026
Associated creatives
Stuart VeversCoach Creative Director
Marcus IbanezDirector
Elaine ConstantinePhotographer
Patrick GolanDirector of Photography
New—LandProduction Company
Elle FanningModels
Storm ReidModels
Paige BueckersModels
SOYEONModels
LilasModels
and Shan YichunModels
Olivier RizzoStylist
Holly Blakely and Chaewon KimChoreographers
Paul SadotMovement Director
Jenda AlcornHair
Jazmyn HobdyHair
Hayley LoganHair
Zhao WenzhiHair
Chun A RamHair
and Oh Ji HyeHair
Erin Ayanian MonroeMakeup
Pauly BlanchMakeup
Kenneth SohMakeup
Xue BingBingMakeup
Kim HaeminMakeup
and Moon Ji-WonMakeup
Chiara BallisaiManicurist
Emily Rose LansleyManicurist
Kim Jin SolManicurist
and Moon Ji-WonManicurist
Samantha McMillenStylist
Jason BoldenStylist
Rebecca GriceStylist
Kim Young ManStylist
and Keita SasakiStylist
Composed and performed by Jean-Marc Yee
represented by String and Tins Limited
Forsman & BodenforsCreative Agency
Mandai Loop Creative Strategy
Tags
Description
A woman stands outdoors in a public square holding an open book and a brown leather shoulder bag featuring a prominent metallic clasp for the Coach Spring 2026 ad campaign. She wears a textured tan sweater and a matching brown skirt, smiling slightly toward the camera. In the background, modern skyscrapers rise behind mature green trees and a wide paved plaza under a clear blue sky. Natural daylight illuminates the scene, casting soft shadows across the ground.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Chocolate (30%)
Background
Public Square
Context
Advertising Campaign