BrandCJ Models
ProjectBrand Identity

CJ Models Brand Identity 2018
Associated creatives
Tags
Description
Brand identity stationery design for CJ Models created by Studio Picnic. The composition features two dark textured business cards alongside a clean white letterhead sheet arranged on a rough concrete surface. Natural overhead lighting creates soft diagonal shadows across the arrangement, highlighting the tactile paper qualities and minimalist typography. The branding elements display clean white lettering against dark and light contrasting backgrounds.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, Natural light
Color
Jet Black (30%)
Pure White (70%)
Background
Concrete Texture
Context
Brand Film / Corporate Video