CJ Models Brand Identity 2018

Description

This project features a clean brand identity design for CJ Models by Studio Picnic. Four black rectangular business cards with fine textured cardstock are arranged symmetrically on a rough, granular concrete surface. Two cards display bold white tracking typography with the brand name CJ Models, while the other two display contact details including a name, email address, website, and social handle. Crisp natural sunlight casts a distinct diagonal shadow across the upper left portion of the frame, highlighting the tactile surface contrast between the smooth cards and the raw concrete.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Natural light

Industries

E-commerce Platforms

Color

Background

Concrete Texture

Context

Website / Web