CJ Models Brand Identity 2018

Description

This project features a clean brand identity design for CJ Models by Studio Picnic. Four black rectangular business cards with fine textured cardstock are arranged symmetrically on a rough, granular concrete surface. Two cards display bold white tracking typography with the brand name CJ Models, while the other two display contact details including a name, email address, website, and social handle. Crisp natural sunlight casts a distinct diagonal shadow across the upper left portion of the frame, highlighting the tactile surface contrast between the smooth cards and the raw concrete.