Logo
  • Home
  • ·Media
  • ·Cinq à Sept Dragon Fruit Beach Campaign by Hao Zeng
Brand
Cinq à Sept
ProjectSummer of Cinq à Sept
Hand holding a clear plastic bag printed with the Cinq à Sept logo filled with sliced dragon fruit on a sandy beach.

Cinq à Sept Summer of Cinq à Sept 2026

Associated creatives

Hao Zeng
Hao ZengPhotographer
Tamara McNaughton
Tamara McNaughtonHair Stylist
Dan Duran
Dan DuranMakeup Artist
Jace Higgins
Jace HigginsModel

Tags

plastic bag of dragon fruitdragon fruit in plastic bagdragon fruitsliced dragon fruitcut dragon fruitfresh pitayahand holding plastic baghand holding bag

Description

A hand and forearm hold up a transparent plastic produce bag filled with vibrant dragon fruit against a soft, sunlit coastal beach backdrop. The bag is printed with dark serif text reading cinq à sept and contains several whole and cross-sectioned pitaya fruits displaying vivid magenta rinds, green-tipped scales, and speckled white pulp with black seeds. The composition is captured in diffused daylight with a soft-focus background of gentle ocean surf and pale sand. Shot by photographer Hao Zeng for the Summer of Cinq à Sept campaign.