Cinq à Sept

Jun 2026

The Summer of Cinq a Sept campaign captures the quintessence of seasonal luxury, grounding the brand's sophisticated designs in the raw, unhurried beauty of the coast. Through the lens of photographer Hao Zeng, the project leans into a polished editorial aesthetic that balances high-end garment detail with the ease of a sun-drenched lifestyle. The collection, featuring intricate floral cut-work and vibrant gingham prints, is brought to life by model Jace Higgins, whose dynamic and joyful presence anchors the imagery against the backdrop of sandy shorelines and lush green lawns. The creative execution emphasizes a clean, minimalist approach to commercial fashion, expertly utilizing soft natural light to highlight the textural complexity of sequined embellishments and metallic gold embroidery. Supporting the visual narrative, hair stylist Tamara McNaughton opts for sleek, pulled-back silhouettes that keep the focus on the garments, while makeup artist Dan Duran maintains a fresh, radiant palette that mirrors the campaign's breezy, optimistic atmosphere. By incorporating playful, unexpected elements like tropical dragon fruit and citrus-infused portraiture, the campaign transcends traditional lookbooks to create a cohesive sensory experience. This series succeeds by weaving together high-fashion sensibility with an inviting, tactile warmth, ultimately defining the season through a lens of curated, effortless elegance that resonates with a modern luxury audience.

Editorial, Editorial, Lifestyle, Lifestyle, Commercial

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion