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BrandChurch's
Project'Stage Craft' Spring 2025 Ad Campaign
Monochrome portrait of Theo James wearing a tailored light suit and dark tie against a studio set backdrop with a landscape print

Church's 'Stage Craft' Spring 2025 Ad Campaign 2025

Associated creatives

David James
David JamesCreative Director
Phil Poynter
Phil PoynterPhotographer
Tom Guinness
Tom GuinnessStylist

Tags

theo james in suittheo jamesman in suitman walkinglight suitdark tietailored suit

Description

This striking monochrome advertising portrait for Church's Spring 2025 campaign, titled 'Stage Craft' and photographed by Phil Poynter with creative direction by David James, features actor Theo James. He is captured walking forward on a concrete studio floor, dressed in a sharply tailored light-coloured suit, white shirt, dark tie, and dark leather shoes. The set design incorporates a large backdrop showing a scenic coastal landscape featuring a rocky cliff and ocean alongside wooden studio flats and empty chairs. Styled by Tom Guinness, the composition blends polished tailoring with raw backstage set elements, rendered in a crisp black-and-white tonal finish.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Pure White (50%)

Background

Set-dressed

Context

Advertising Campaign