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BrandChristopher Doyle & Co.
ProjectBrand Identity
Three minimalist graphic design posters featuring bold typography with the phrase Never Sit Still across white, grey, and black panels.

Christopher Doyle & Co. Brand Identity 2016

Associated creatives

Christopher Doyle & Co.
Christopher Doyle & Co.Graphic Design

Tags

graphic design postersbrand identityminimalist typographytypography postersposter design

Description

This graphic design project by Christopher Doyle and Co. presents a brand identity built around minimalist typographic posters. Three vertical panels are displayed side by side against a neutral backdrop, featuring contrasting monochrome colourways in white, grey, and black. The left panel showcases a block of manifesto text in a small, clean sans-serif font paired with minimal branding. The central panel highlights oversized, staggered bold lettering reading Never Sit Still. The right panel balances a detailed list of principles with understated typography. The overall composition emphasises clean lines, generous negative space, and a refined corporate design language.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Color

Pure White (30%)
Medium Grey (30%)
Jet Black (40%)

Background

White Seamless

Context

Advertising Campaign