Jared Lawton, Production Designer, New York

Description

A vertical product shot features a carton of Chobani coffee creamer prominently centered in front of deep red drapery. To the left, a glass mug filled with coffee and cream rests on a reflective surface, while small cubes of brown sugar sit to the right. Dynamic tongues of fire flicker around the base and sides, casting warm reflections on the glossy reflective surface below. The lighting is dramatic and warm, highlighting the product packaging and the textures of the sugar and liquid. Production design and prop styling by Jared Lawton.

Style

Vertical, Commercial, Warm, Glossy

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Set-dressed

Context

E-commerce / Product