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  • ·Chloe Spring 2025 Ad Campaign Papaya and Jewellery
BrandChloé
ProjectSpring 2025 Ad Campaign
A halved papaya filled with gold jewellery resting on a plate atop a perforated metal surface

Chloé Spring 2025 Ad Campaign 2025

Associated creatives

Chemena Kamali
Chemena KamaliChloé Creative Director
Ezra Petronio
Ezra PetronioArt Director
David Sims
David SimsPhotographer
Rianne Van Rompaey
Rianne Van RompaeyModels
Elodie David Touboul
Elodie David TouboulStylist
Gary Gill
Gary GillHair
Karin Westerlund
Karin WesterlundMakeup
Ashley Brokaw
Ashley BrokawCasting Director
Poppy Bartlett
Poppy BartlettSet Designer

Tags

halved papaya with gold jewelleryhalved papayagold jewellerygold necklacespearlspapaya with jewellery

Description

This commercial image from the Chloé Spring 2025 ad campaign, photographed by David Sims with art direction by Ezra Petronio, features a still life composition. A ripe papaya is cut in half and placed on a white plate, resting upon a weathered, perforated metal surface. One half of the fruit displays its dark seeds, while the hollowed seed cavity of the other half is filled with intricate gold chains, pendants, and pearls. The lighting is direct and sharp, casting minimal shadows. The styling by Elodie David Touboul and set design by Poppy Bartlett contribute to the surreal product presentation.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Burnt Orange (50%)
Gold (30%)
Pure White (20%)

Background

Metal Texture

Context

Advertising Campaign