Chloé Spring 2025 Ad Campaign 2025

About

This commercial image from the Chloé Spring 2025 ad campaign, photographed by David Sims with art direction by Ezra Petronio, features a still life composition. A ripe papaya is cut in half and placed on a white plate, resting upon a weathered, perforated metal surface. One half of the fruit displays its dark seeds, while the hollowed seed cavity of the other half is filled with intricate gold chains, pendants, and pearls. The lighting is direct and sharp, casting minimal shadows. The styling by Elodie David Touboul and set design by Poppy Bartlett contribute to the surreal product presentation.