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Brand
ChatGPT
ProjectEveryday Magic
Two young women laughing and looking at a smartphone while seated inside a bus with patterned blue upholstery.

ChatGPT Everyday Magic 2025

Associated creatives

Miles Jay
Miles JayDirector
Samuel Bradley
Samuel BradleyPhotographer
Heidi Bivens
Heidi BivensFashion Stylist
Isle of Any
Isle of AnyCreative Agency

Tags

two women on bustwo womenwomen on buswoman holding smartphoneholding smartphonewoman laughingsmartphonelight blue cardiganblue cardiganbeige jacket

Description

Two young women sit side by side on a bus with patterned navy blue upholstery in a candid moment from ChatGPT's Everyday Magic campaign. The woman on the right, wearing a light turquoise knit cardigan and styled braided hair, holds out a white smartphone to show her friend. In reaction, the woman on the left covers her face in laughter, dressed in a lightweight neutral beige jacket. Natural daylight streams through the window, illuminating the bus interior. Creative agency work was directed by Isle of Any, with photography by Samuel Bradley and fashion styling by Heidi Bivens.

Style

Horizontal, Commercial

Industries

AI

Color

Sky Blue (30%)
Beige (30%)

Context

Advertising Campaign