ProjectFall 2024 Ad Campaign

Charles Jeffrey Loverboy Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Captured in an urban alleyway, this editorial image from the Charles Jeffrey Loverboy Fall 2024 ad campaign features a model posing with hands in pockets against a dark railing and brick walls. The subject wears a sleeveless knit top featuring bold primary colours, abstract shapes, and playful graphics, paired with white trousers. Tattoos are visible on both arms. The lighting is natural and soft, creating a balanced exposure with muted earthy tones in the background architecture contrasting the vivid primary colours of the attire.
Style
Editorial, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Color
Cobalt (40%)
Crimson (30%)
Pure White (30%)
Background
Alley
Context
Advertising Campaign