Charles Jeffrey Loverboy Fall 2024 Ad Campaign 2024

Description

This striking portrait from Charles Jeffrey Loverboy's Fall 2024 ad campaign features a young man standing against a weathered concrete wall in a distressed interior setting. He wears a dark navy short-sleeve polo shirt featuring a contrasting white oversized pointed collar and a vibrant blue knit chest patch with red and white graphic details. A dark pleated skirt or kilt with a contrasting green and red knitted square pocket hangs below, adding an eclectic, textured dimension to the silhouette. The lighting is direct and moody, casting soft shadows that emphasize the raw textures of the background and the sharp lines of the garments. Photographed by Alex Petch with styling by Ben Schofield, the image captures the eccentric yet structured aesthetic of the brand.

Style

Editorial, Vertical, Gritty, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Context

Advertising Campaign