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BrandChanel
ProjectFall 2025 Pre-Collection Ad Campaign
Monochrome film strip contact sheet showing Jennie walking down a colonnade holding a handbag, for Chanel Fall 2025 campaign

Chanel Fall 2025 Pre-Collection Ad Campaign 2025

Associated creatives

Craig McDean
Craig McDeanPhotographer
Jennie
JennieModel
Max Pearmain
Max PearmainStylist
Olivier Schawalder
Olivier SchawalderHair
Won Joyeon
Won JoyeonMakeup
Palais-Royal – Paris
Palais-Royal – ParisLocation
France
FranceLocation

Tags

jenniejennie walkingchanel ad campaignmodel walkingwoman walkingwoman wearing jacket and trousershandbagchanel handbag

Description

This monochrome fashion advertisement features model Jennie captured by photographer Craig McDean for Chanel's Fall 2025 Pre-Collection campaign. Styled by Max Pearmain, the imagery is presented within a contact sheet film strip layout against a textured background. Jennie walks along a classic colonnade at Palais-Royal in Paris, wearing a coordinated button-down jacket and wide-leg trousers while carrying a handbag. Hair and makeup styling were provided by Olivier Schawalder and Won Joyeon.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign