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  • ·Chanel Fall 2025 Ad Campaign featuring Mona Tougaard
BrandChanel
ProjectFall 2025 Ad Campaign
Monochrome fashion campaign image featuring Mona Tougaard leaning against a car in Paris wearing Chanel tweed and pearls

Chanel Fall 2025 Ad Campaign 2025

Associated creatives

Mikael Jansson
Mikael JanssonPhotographer
Mona Tougaard
Mona TougaardModels

Tags

woman leaning on carwoman leaning on vintage carwoman leaning on car in pariswoman in tweed jacketwoman in tweed jacket and pearlstweed jacketpearl necklacequilted leather handbagchanel quilted handbagblack leather handbagcobblestone streetclassic carvintage car

Description

This black-and-white fashion campaign image for Chanel features model Mona Tougaard posing outdoors on a cobblestone Parisian street against a classic car. Photographed by Mikael Jansson, she wears a textured tweed jacket adorned with a prominent oversized pearl necklace and a quilted leather handbag with chain details. The composition captures a cinematic mood with natural lighting highlighting the rich textures of the tweed fabric and cobblestones. The background shows Parisian street awnings and traditional architecture, adding depth to the narrative. The monochromatic color grading emphasizes classic elegance and high-end craftsmanship.

Style

Editorial, Horizontal, Commercial, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign