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  • ·Chanel Coco Beach 2023 Ad Campaign Beach Portrait
BrandChanel
Project"Coco Beach" Spring 2023 Ad Campaign
Model holding a branded beach towel overhead on a sandy shore wearing a patterned swimsuit and baseball cap

Chanel "Coco Beach" Spring 2023 Ad Campaign 2023

Associated creatives

Virginie Viard
Virginie ViardChanel Creative Director
Theo Wenner
Theo WennerPhotographer
Vivienne Rohner
Vivienne RohnerModels
The Hamptons
The HamptonsLocation

Tags

model holding beach towelmodel holding towelbeach towelwoman in patterned swimsuitpatterned swimsuitswimsuitwoman wearing baseball capbaseball cap

Description

This image from the Chanel Coco Beach 2023 ad campaign features a model standing on a wet sandy beach while holding a large white branded towel overhead with both hands. She wears a star-patterned one-piece swimsuit, a matching patterned cap, and layered necklaces. The muted daylight illuminates the overcast coastal background with gentle ocean waves washing against the shore. Theo Wenner captured the scene with a natural aesthetic and subtle grain. The composition highlights movement and resort-wear styling.

Style

Editorial, Vertical, Desaturated

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Sandy Beach

Context

Advertising Campaign