Celia Arias, Creative Director, London

Description

This image captures a vibrant moment inside a car interior, featuring a smiling woman holding up her car keys near her forehead. She is wearing a patterned top with bright green and red panels layered over a short-sleeved garment, accompanied by layered necklaces and hoop earrings. The natural daylight illuminates the scene from outside the vehicle window, revealing a service station building and parked cars in the background. The composition is shot from a slightly low angle within the vehicle, emphasizing the candid, joyful expression of the subject. Creative direction and styling for this piece were led by Celia Arias in London.

Style

Documentary, Lifestyle, Horizontal, playful

Techniques

Natural light

Industries

Vehicle Rental & Rideshare

Color

Background

Service Station

Context

Advertising Campaign, Social Media / Short Form Video