Casablanca Pre-Spring 2024 Ad Campaign 2023

Description

This image from Casablanca's Pre-Spring 2024 ad campaign features a male model seated at a wooden drafting table sketching botanical motifs while wearing a vibrant patterned shirt and black trousers. Standing beside him is a female model in white trousers and a matching white sweater adorned with fruit graphics, resting her hand on her hip in a composed pose. An articulated desk lamp illuminates the drawing surface, which displays preliminary watercolor illustrations of citrus fruit. The clean studio setting features a minimalist white backdrop and a pedestal holding a bowl of fresh oranges, complementing the graphic palette and art-directed studio atmosphere captured by photographer Corentin Leroux.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign