Carhartt 8 Second Ride 2024

About

This commercial video for Carhartt titled 8 Second Ride captures a black man wearing a cowboy hat and a branded t-shirt in a dusty rodeo arena during sunset. The footage features warm, golden tones and cinematic lighting, showing close-up shots of western apparel, equestrian gear, and rustic fencing. Produced by Superprime Films with post-production by Cabin Edit, the sequence balances intimate character moments with expansive western landscapes. The soundscape and visual grading emphasize gritty textures and atmospheric warmth.