Caravan Club Brand Identity 2024

Description

This image presents a close-up overhead view of a printed publication or broadsheet resting diagonally on a vibrant orange slatted bench or structure. The front page of the publication displays bold, heavy, black-and-white geometric custom typography spelling the title across the top half, intersecting with vertical white alignment lines. Beneath the bold title block, a dark, atmospheric photographic inset shows nighttime street lighting and blurred vehicle taillights in traffic. Additional secondary text is printed vertically along the right margin of the page. The composition highlights clean graphic design principles, tangible paper textures, and strong contrast between the dark printed matter and the bright orange background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Typography

Color

Background

Carpark

Context

Editorial